Luke from Kotaku hits the nail on the head:
“It all sounds great in theory, but as the clip above shows, it’s going to take a particular breed of person/fanboy to be bothered running around a virtual space (complete with eerily disembodied David Reeves talking head) just to see a clip when they’re only a few mouse-clicks away on this here internet.”

I mean seriously, why? What on earth are they actually thinking? I’m personally a huge advocate of the power of virtual worlds but time and again we’re presented with these absurd applications which do little more than get in the way of the content that each world’s inhabitants actually want to consume.

Sony, Linden Labs, and all the other virtual world developers need a big red sign up on their walls that asks one simple question:

“Where’s the added value?”

If the only answer they have concerns an ability to dress up as a penguin and “upgrade” one’s appendages, there needs to be a little more thinking going on.

This bubble is about to burst, but thankfully its just going to result in a good old reality check and a clearing of the air which should pave the way for some more progressive thinking.